One of the most critical elements of successful business development and marketing campaigns is the concept of using multiple vehicles to reach your potential customer. I call this multi-faceted marketing. It is based on two simple assumptions:

1. Most people are resistant to a sales pitch, your first reaction is ‘No’.

2. Most people do not remember anything until they have seen or heard that many (6-12) times. That includes your company or product name.

Your customers are overwhelmed with marketing slogans, pitches, and images. They are brain dead when it comes to being sold. They are more likely to resent anything that takes time away from running your small business or midsize company, and sooner rather than ignore them hear you. We humans are built in a way that allows us to forget something after seeing the second or hear it. It may take 6-12 impressions to be able to recognize something, and many times to remember it