It takes some analysis of how an analysis done in this intensive two-day critics of Strategic Planning and Consultation, and some knowledge of their company, products and show the market for business development and marketing activities that best suit your company but a good diversification might look like:

1. A good site with fully implemented search engine optimization (SEO).

2. Regular press releases, articles and other public relations.

3. A campaign of proactive e-mail

4. The campaign proactive telephone

5. Targeted advertising online

6. Print advertising

7. Show attendance

This is a list of examples and not all activities listed apply to all companies, but you get the idea. Multi-faceted diverse group of activities maximizes the opportunity for you to reach your potential customer several times, surpassing the first “no” response. It provides the customer with multiple prints allowing them to build a memory of your company and product. In addition, it allows time to build a relationship with them before you meet them.